Bruce Power launched a new outreach initiative on February 26 to highlight the strength and benefits of Ontario’s nuclear industry, saying it “not only provides safe, affordable and reliable electricity but is an important source of jobs, investment and innovation for the province.”
“In many ways, the nuclear industry is Ontario’s best kept secret,” said Duncan Hawthorne, Bruce Power’s President and Chief Executive Officer. “Our industry is a source of competitively priced electricity, jobs and investment, while being respected internationally. By pulling together, I believe the industry can turn Ontario’s Long-Term Energy Plan policy into action and be a major driver of economic growth in the province.” The 2013 Long-Term Energy Plan earmarks a significant role for nuclear with a multi-year renewal program of the Bruce and Darlington facilities.
“Ontario’s nuclear industry generates affordable, clean electricity every day, drives innovation, creates jobs, builds our knowledge economy and sustains a strong supply chain,” Hawthorne added. “Nuclear powers half of Ontario’s schools, hospitals, businesses and houses and in 2013 was 30 per cent cheaper than the average rate of electricity.” In 2013, a majority of the province’s nuclear energy came from Bruce Power, a unique and innovative partnership where the company invests its own money into Ontario taxpayer-owned assets. Bruce Power’s two major unions, which represent over 90 per cent of employees, are also owners in the business. A majority of employees also invest in Bruce Power.
The Ontario’s Nuclear Advantage outreach initiative involves web and print advertising with major Ontario newspapers, communicating a number of key facts, along with an interactive website that helps tell Ontario’s nuclear story. (Learn more at www.ontarionuclear.com.)
“We live in a province with many things we should be proud of and our nuclear industry is an important part of the Ontario we are building together,” Hawthorne said
As part of its ongoing social media outreach efforts, Bruce Power has released an update to its iPad App. The Bruce Power App includes up-to-date information on the company’s position in Ontario’s supply mix, its role in the province’s Long-Term Energy Plan and its environmental and sustainability efforts, which include the purchase of an electric car and installation of a public charging station. In addition to the original Cost and Clean Air Calculator, the updated App features new calculators that measure the savings people can realize through conservation and by driving an electric car versus gas.
“The new features on the updated iPad App really speak to what’s important in Ontario today – safe, reliable and carbon-free energy from Ontario’s nuclear fleet, as well as finding ways to conserve energy and protect the environment in our daily lives,” said Hawthorne. “Bruce Power does so much more than produce 30 per cent of Ontario’s energy, and we hope people will download the new version of our App to see how far we’ve come in just a year.”
The iPad App, which is available through the iTunes store or at www.brucepowerapp.com, is part of Bruce Power’s family of social media tools, which include Facebook (www.facebook.com/BrucePowerNGS), Twitter @Bruce_Power and YouTube at www.youtube.com/BrucePower4You.