On May 9 Bruce Power announced that it had launched a free iPad app to help members of the public learn about the energy system in Ontario and their electricity bills. The company says the app is designed to “provide people in Ontario an interactive tool to better understand the cost of their energy bills and impact on Ontario’s air quality, along with a wealth of information on various topics through interactive features.” In addition to providing information on Bruce Power and other aspects of the provincial electricity grid, the program features an interactive calculator that helps users analyze their electricity bills and the environmental impact of their own electricity consumption.
“We recognize the important role we play in Ontario’s supply mix to keep electricity costs low for our families and businesses while protecting the air we breathe,” said Duncan Hawthorne, President and Chief Executive Officer. “This app provides people the opportunity to understand their own electricity bill better, while considering their impact on air quality.”
The app also provides extensive information on the role Bruce Power plays in Ontario through videos, news feeds and interactive features. It highlights Bruce Power’s public engagement efforts to improve the lives of people in communities it serves, and also provides tips on how to conserve electricity.
“Some people may think it’s strange that an energy company is launching an app but we recognize these forms of communications are highly popular and growing in demand and usage,” Hawthorne added. “We are a company that has always been focused on the future and this is the future of communications.”
The free app can be downloaded at www.brucepowerapp.com. Users who download the app before June 15 have the opportunity to enter a draw to win free electricity for a year.
Bruce Power is active on Twitter (@Bruce_Power) and updates its Community Blog regularly. Bruce Power also has a YouTube channel called BrucePower4You.