Toronto Hydro-Electric System Limited announced a program May 7 to exchange orphaned socks for environmentally-friendly drying equipment.
THESL found through a survey with Leger Marketing that nine per cent of Torontonians hold on to a lonely sock for at least a year while others (almost one in five) keep that lonely sock forever in hopes of a reunion with its ‘sole mate’. Toronto Hydro decided it could help customers battling the lonely sock syndrome in two ways:
Take a Load Off: In partnership with Toronto-area The Home Depot Stores, Caplan’s Appliances and the City of Toronto, customers who purchase a new ENERGY STAR washing machine in the months of April, May and June (2010) will receive an $80 instant rebate, a $60 mail-in rebate from the City of Toronto, plus an eco-friendly indoor drying rack (valued at $68). ENERGY STAR washing machines not only save water and electricity; front-loading machines may also help to reduce the occurrence of missing socks.
Toronto Hydro Sock Exchange: For those socks already widowed, Toronto Hydro is now offering the Sock Exchange. The first 100 customers who sent in a photo and brief description of their lonely sock to